Chinese Roots International Reach
As a China-based global investment bank, we strive to bridge China and the world by providing best-in-class services to both Chinese and overseas clients.

Become China's world-class leading investment bank with global reputation and comprehensive capabilities.

For the Nation
· Contributing to China’s reform and opening-up.
· Serving the economies of countries we operate in.
· Creating a better future for all stakeholders.

By the People
· Enriching livelihood through our work.
· Investing in the growth and potential of our talent.
· Valuing innovation and entrepreneurial spirit.
· Respecting and empowering every employee.

Clients First
· Client service is our unwavering priority.
· Building long-term partnerships by delivering value-added solutions and services.

Diligence and Professionalism
· Operating with the highest professional standards.
· Building a team of globally minded, disciplined, and responsible financial professionals who embody our culture and strive for excellence.